Lego, the iconic Danish toy company founded in 1932, has been captivating imaginations and fostering creativity for nearly a century. From its humble beginnings as a wooden toy manufacturer to becoming the world's largest toy company by revenue, Lego continues to innovate and inspire with its interlocking plastic bricks and themed sets.
Welcome to your one-stop shop for the best Lego Black Friday deals in 2024! We've scoured the internet to bring you the most brick-tastic savings, ensuring you can build your Lego empire without breaking the bank. Whether you're shopping for the latest Star Wars set, expanding your Lego City, or diving into the world of Lego Technic, we've got you covered with deals that will make your inner Master Builder rejoice.
Following the trend we saw in 2023, we expect savvy shoppers to start their Lego hunt early this year. To help you stay ahead of the curve, we're tracking pre-Black Friday deals starting as early as October. Keep an eye on this page for updates, as retailers are likely to roll out promotions sooner than ever to capture early holiday spending.
With mobile shopping accounting for 75% of Black Friday sales in 2023, we've optimised our site for seamless mobile browsing in 2024. You can easily snap up Lego deals whether you're commuting, waiting in line, or lounging on your couch. Our mobile-friendly interface ensures you won't miss out on time-sensitive offers.
Understanding the impact of inflation on holiday budgets, many retailers are offering "Buy Now, Pay Later" (BNPL) options for Lego purchases. This flexibility allows you to secure those must-have sets while spreading the cost over time.
While 2023 saw a slower pace in holiday spending growth, e-commerce sales still increased by 7.5%. For 2024, we're seeing retailers offer even more competitive Lego deals to attract budget-conscious shoppers. Many sets are discounted deeper than in previous years, with some exclusive Black Friday bundles offering exceptional value.
While the official Black Friday is on November 29, 2024, we expect deals to start appearing as early as October, with major promotions ramping up in the week leading to Black Friday.
In 2023, we saw substantial growth in both online and in-store traffic. For 2024, we recommend checking both channels as deals may vary. Our guide covers both online and in-store offers to help you find the best savings.
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Remember, while we strive to provide the most accurate information, deals can change quickly during the Black Friday period. Always verify the final price before making your purchase. Happy Lego hunting, and may the bricks be with you this Black Friday!